MP&F Public Relations, which counts the Predators, Asurion and Walmart as clients, has rebranded to reflect its broad skills set.
The Nashville-based firm of 70 employees is now called MP&F Strategic Communications.
"This name change is a reinforcement of the broad scope of services we offer and the work our team does every day to integrate public relations with the latest strategies in advertising, marketing, digital strategy, and design and web services," said David Fox, managing partner.
The agency has more than 100 clients and offers a wide range of services including advocacy, crisis communications, event management, website development and branding.
"Every day, our team marries the art of great public relations work, branding and design with the data-driven science of marketing and advertising,” said MP&F partner Alice Chapman. “This approach allows our clients to work with one agency to meet their communications needs."